First Impression: Oh my lord, it's too... moist. I guess I expected it to be more of a lipstick that moisturizes your lips. Smart Mia didn't read the packaging which clearly said: moisturizing lip colour balm... So at first I was disappointed because it was not what I expected. But then started using it. I'm in love now. It does moisturize my lips which is good because love lip balms and I like the application of this one better than my favorite lip balms from Body Shop which you have to apply with your finger. The colour is very lovely too. I got it in Shade 05 Chunky Cherry.